Salthouse England - The first steps to a beautiful brand
We were delighted when the Salthouse England founders got in touch with us with their idea for the company. Starting with the basics of the brand, we were able to help formulate a chic, high end feel to everything Salthouse from the logo up.
It was important that the luxe feel was conveyed by everything the brand did, so to ensure their product was shown in its best light we used the single prototype to create images that looked as perfect as the real thing.
From social media posts, to the original images of other colours and materials, Salthouse entrusted us with creating their first images before they could arrange photography of their range.
“I had a very clear idea of how I wanted Salthouse England to look and I had colours, textures and even fonts in mind.
Being able to reach out on socials to showcase the product colour range, before they were manufactured, was amazing!”
SALTHOUSE, CO-FOUNDER
The Salthouse colour palette
The palette for Salthouse England was to be simple, keeping a close correlation between the seasons and on-trend colours.
Salthouse England products are designed in-house at the Salthouse British design studio, with a commitment to sustainability. The company is founded on the belief that you can have a high-quality item at an affordable price, an ideal we couldn’t agree more with!
The brand values are demonstrated in the beautiful logo, stationery and imagery we have created for them.
#1e3759
#8b96a8
#165e7d
#38a8bc
#f7b9b4
#ee716a
INSPIRATION
The Salthouse font families
We use three contrasting font families for Salthouse. The main font, which will almost exclusively appear on all forms of media, is the modern sans serif font – Brandon Grotesque.
The display font brings the confidence, accent brings informality.
DISPLAY
BODY COPY
ACCENT
Future thinking
Despite its newness, we were able to envision how the brand would appear in application for the future. For example, in packaging, email marketing, on the high street and in store.
Website concepts
Website themes are a great way to fast-track the design process, but they will always need customisation to infuse your brand upon them. Web design someone and build requires those who know their way around host servers and DNS. On top of this, knowledge of content management systems, page builders and image manipulation will help to get things up and running.
We can help with all of this. And more.
