Brand Marketing books
As part of their brand marketing, BOSS Watches required a printed publication to help communicate their heritage and brand positioning.
The BOSS Watches Brand Books explain the history of BOSS. They also explain the related brands, sponsorship activities and licensing partnerships (such as the GQ Men of the Year Awards and the new Formula One partnership with Mercedes AMG Petronas team).
This dual-purpose publication also incorporated The Collection, showing the Core Ranges of watches for the season.
Incentive Scheme Graphics
Design of a range of brand marketing elements for a Retail Incentive Scheme for BOSS Watches. Elements were to include design and print of in-store posters, incentive prizes books for staff rooms, website design for the employee portal and eshot design. All of these were designed to entice employees and to provide motivation for staff performance.