Albion Saddlemakers

Branding, logo modernisation, packaging, textile design

Branding, logo modernisation, packaging, textile design

Branding, logo development
packaging & textile design for Albion Saddlemakers

A phased re-design of an established (but dated) corporate logo, with a thorough refresh of the brand identity to align better with its market-leading products.

Albion Saddlemakers are based in Central England, selling to a global market.

The Design Frontier have worked closely with Albion England to modernise and develop their brand across a wide range of marketing and product applications.

The Brief

To develop a new, modern brand guideline based on elements of the original, classic Albion branding. This includes a clean, high end logo, packaging, metal hardware for handbags and even textile design.

The Background

For over 30 years Albion Saddlemakers have been renowned for their world class, handmade saddles and equestrian accessories. Their infamous 'Revelation' Saddles and 'Original KB Pressure Bridle' are synonymous with champions and riders at their peak.

Albion have earned their status as a world-renowned, high-end brand.

However, they now needed a boutique-style brand that aligned with a new design-aware generation.

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Master logo with Script 'A' Pin

Elements from the original Albion Saddlemakers logo were deconstructed to form the company name master logo. In addition, we designed a new look red hexagonal ‘pin’ as separate elements.

These elements can be used in isolation or paired together, with specific proportions. This provides maximum flexibility when applying the brand to an extensive range of products and marketing collateral.

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Colour Swatch

Albion’s brand uses an intentionally limited pallet, allowing the imagery to come to life. This is essentially three primary colours with an accent of gold leaf where possible. In addition, grey tints create visual ‘containers’ helping to divide white space.

Branding, logo modernisation, packaging, textile design

Coverage Ratio

Colour proportion is as important to maintaining visual continuity of a brand as the colourway itself. As with any brand guide, the designer needs to interpret them to some degree.

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Font Usage

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Positive and Reverse Usage

The scale and position will differ when applied to products made from different materials and which perform different tasks. The simplicity of the Albion logos has enabled them to be reproduced across a wide range of materials including;

+ Ink on paper

+ Dye-sublimation on fabric and plastics

+ Foil Blocking

+ Debossing in paper and leather

+ Laser etching

+ Rubber

+ Embroidery

+ Profile cut acrylic

+ Nickel and acrylic badges

+ Metal extrusion

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Repeat Pattern

The corporate logo and a mono version of the Script 'A' Pin are combined to form a repeat pattern. The logos are rotated by 180° on consecutive rows so they can can be read at multiple angles. Therefore, it is especially helpful when applied to tissue for packaging or fabric lining inside handbags or wallets.

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
LOGO EVOLUTION 1985 - 2018
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
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Get in touch…

Interested? Let us help you outshine your competition - get in touch today

Telford, Shropshire

Our studio in the heart of the Midlands, Telford, is handily located just off J4 of the M54

01952 288 297

Winchester, Hampshire

Our Southern Studio is situated close to the beautiful city of Winchester, Hampshire, just off the A31

01420 563 130

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