Branding, logo development
packaging & textile design
A phased re-design of an established (but dated) corporate logo, with a thorough refresh of the brand identity to align better with its market-leading products.
Albion Saddlemakers are based in Central England, selling to a global market.
The Design Frontier have worked closely with Albion England to modernise and develop their brand across a wide range of marketing and product applications.
To develop a new, modern brand guideline based on elements of the original, classic Albion branding. This includes a clean, high end logo, packaging, metal hardware for handbags and even textile design.
For over 30 years Albion Saddlemakers have been renowned for their world class, handmade saddles and equestrian accessories. Their infamous ‘Revelation’ Saddles and ‘Original KB Pressure Bridle’ are synonymous with champions and riders at their peak.
Albion have earned their status as a designer brand. The company are now taking their experience from the paddocks, fields and Olympic Arenas to the high street.
Therefore, Albion needed a boutique brand that aligned with a new design aware generation.
Master logo with Script 'A' Pin
These elements can be used in isolation or paired together, with specific proportions. This provides maximum flexibility when applying the brand to an extensive range of products and marketing collateral.
Positive and Reverse Usage
The scale and position will differ when applied to products made from different materials and which perform different tasks. The simplicity of the Albion logos has enabled them to be reproduced across a wide range of materials including;
+ Ink on paper
+ Dye-sublimation on fabric and plastics
+ Foil Blocking
+ Debossing in paper and leather
+ Laser etching
+ Profile cut acrylic
+ Nickel and acrylic badges
+ Metal extrusion