Albion England

Branding, logo modernisation, packaging, textile design

Branding, logo modernisation, packaging, textile design, shrewsbury shropshire

The Brief

To develop a new, modern brand guideline based on elements of the original, classic Albion Saddlemakers branding.

This included a clean, high end logo which reflected the change of name from Albion Saddlemakers to Albion England.

Ongoing work includes designing packaging, metal hardware for handbags and even textile design.

The Background

Albion Saddlemakers have been revered for their world class, handmade saddles and equestrian accessories for over 30 years. Their infamous ‘Revelation’ Saddles and ‘Original KB Pressure Bridle’ are synonymous with champions and riders at the peak of their sport.

Albion have earned their status as a designer brand and are now taking their experience from the paddocks, fields and Olympic Arenas to the high street, meaning they needed a boutique brand that aligned with a new, design conscious generation.

Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, shrewsbury shropshire
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands

Font Usage

Branding, logo modernisation, packaging, textile design, shrewsbury shropshire
Branding, logo modernisation, packaging, textile design, brochure design, shrewsbury shropshire
Branding, logo modernisation, packaging, textile design, shrewsbury shropshire
Branding, brochure design, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, poster design, walsall west midlands
Branding, logo modernisation, packaging, textile design, poster design, walsall west midlands
Branding, logo modernisation, packaging, textile design, poster design, walsall west midlands

Positive and Reverse Usage

Careful consideration needs to be given to the scale and position of a brand.

This is particularly important when applied to products made from different materials and which perform different tasks.

Because of this, the simplicity of the Albion logo has enabled it to be reproduced across a wide range of materials including;

+ Ink on paper

+ Dye-sublimation on fabric and plastics

+ Foil Blocking

+ Debossing in paper and leather

+ Laser etching

+ Rubber

+ Embroidery

+ Profile cut acrylic

+ Nickel and acrylic badges

+ Metal extrusion

Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, shrewsbury shropshire
Branding, logo modernisation, packaging, textile design, telford shropshire
Branding, logo modernisation, packaging, textile design, telford shropshire
Branding, logo modernisation, packaging, textile design, telford shropshire
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands

LOGO EVOLUTION 1985 - 2018

Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, walsall west midlands
Branding, logo modernisation, packaging, textile design, telford shropshire