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Despite the majority of marketing being digitally based in 2019, press advertising is still vital to many marketing campaigns.
Press advertising is still a hard-hitting method of reaching potential audiences. The right words and the perfect picture can mix together to make a bigger impact than a digital campaign.
Audiences remember print adverts better as well, with a better recall of printed media rather than online, statistics show.
The Comeback King
Despite the changes in advertising, for some industries, press advertising has never gone away. In fact, figures show newspaper advertising revenues saw an increase in 2018 for the first time since 2010.
It’s believed that the recent backlash against Social Media advertising following various scandals caused this rise.
No matter what the cause was, printed ads are considered more trustworthy than any other medium, according to MediaCom.