Brand guidelines.
Ensuring, "you, look like you!"
Your corporate bible.
Brand guidelines are the bible to portraying your business correctly in all circumstances. Consistency protects your brand from confusion or contradiction. From online brand guidelines, to guides for marketing like letter heads and business cards.
We work with businesses of all sizes, from start-ups to household names. It may seem like they don’t have much in common – except an exciting viewpoint and the ambition to suceed.
Your brand guidelines also allow you to portray your business in a uniformed approach. This is useful when speaking to potential and existing clients in presentations, as well as internally. Therefore, a business’s guidelines will include the tone of voice, logo details, brand image and personality. We even detail styling and how others can use them.
It could be a new logo
or your existing one…
We develop brand guides that work alongside your brand in order to deliver your message. For instance, providing an overview of your brand’s history and values or showing your primary and secondary colour palettes.
In turn these are detailed with breakdowns for print, screen and web, perfectly executing results for each medium.
Keep it all consistent
You might have a preferred design agency for print; brochures, stationery or advertising and a separate company for your website… Perhaps your admin staff create internal documentation your sales staff use, which in turn, your stockists may see. A uniformed approach to all your collateral, along with your tone of voice, making it recognisably yours.
You need some rules to ensure that ‘You, Look Like You’ everywhere. But brand guidelines don’t have to be complicated.
