The Power of Words in Marketing Your Business
Harnessing the Power of Copywriting in your Marketing
If you had to pick just one marketing strategy that would give you the biggest return on your investment, what would it be? Maybe social media marketing? Or maybe branding and logo design? While all these elements are important for creating a strong brand identity and promoting your business, there is one marketing technique that can have a more powerful impact on your business than any other: copywriting.
However: reducing your business to a few simple words isn’t easy. Even if you’re an experienced marketer, writing a concise summary of your company, product or service might seem like a challenging task.
As experts in copywriting, we know the words you choose when talking about your business will have an impact on its success. Here are some ways to use copywriting as an effective marketing strategy for your business.
Know your audience
The first rule of copywriting is to know your audience. It may sound obvious, but it’s easy to get carried away when writing copy and forget this important fact.
When choosing keywords for your copy, don’t just look at search volume – make sure you’re selecting terms that your audience is actually searching for. If you’re targeting online shoppers, but you’ve decided to opt for a keyword phrase that isn’t actually used by any of them, you’re not going to get much traffic. Of course, you might argue that if you rank for keywords that no one is searching for, you’re not really going to get any traffic.
An expert in copywriting knows; a better alternative would be to choose terms that are common but not too competitive.
The person doing your copywriting has to be able to communicate a clear and concise message.
If your copy is too long, no one will read it. If it’s too short, no one will understand it either. A good rule of thumb is to keep your copy at around 100-200 words (including your title). This is usually long enough to give a thorough overview of your business, its products, and how they can help your customers.
While it’s important to look for words that your target audience uses, it’s also important to avoid using “big words” just for the sake of it. Big, complicated words can scare off some readers. If you’re trying to appeal to a general audience, don’t be afraid to use basic vocabulary. On the other hand, if you’re trying to appeal to experts in your field, you may want to use more advanced terms.
Establish trust with your reader
When writing copy, you don’t just want to communicate a message – you also want to build a relationship with your readers. It’s important to establish some kind of trust with your readers so that they’re more likely to buy from you. One way to do this is by using the first person. Rather than saying “Our product is great for managing your finances,” you can use “You will love our product for managing your finances.”
Ultimately, your business has a personality, and your copy should reflect that. It should sound like you – friendly, trustworthy, and easy to understand.
Writing good copy can be challenging, but because it is so important to be understood, we can help. Because it’s what you use to introduce your business and sell your product or service.
Your copy should be clear and concise, use terms that your audience is searching for, be in the voice of your brand, and establish trust with your reader.
If you keep these things in mind when writing your next piece of marketing copy, you’ll be well on your way – or simply get in touch and see how we can help!