PANTONE 19-4052 Classic Blue
Colour of the year 2020
A new year means a new ‘Pantone Colour of the Year’ being announced, and Pantone have again smashed it with the 2020 colour – ‘Classic Blue’.
Instilling calm, confidence, and connection.
With Farrow and Ball’s vaguely similar, albeit much deeper ‘Hague Blue’ one of the most pinned colours of 2019, and celebrities already wearing classic blue at the end of 2019, there can be no doubt this bold, deep blue hue is one of the most versatile chosen in the 20 year past of the Pantone award.
Described by Pantone as a shade “Instilling calm, confidence, and connection, this enduring blue hue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”
Pantone go on to explain that PANTONE 19-4052 Classic Blue is imprinted in our psyches as a restful colour, bringing a sense of peace and tranquility to the human spirit, offering refuge.
Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience, they claim.
Accompanying the 2020 reveal, Pantone partnered with various brands to develop the smell, sound, taste, and texture of Classic Blue. The result included a swatch of suede-like fabric from The Inside, Christiane Lemieux’s most recent company, a musk-and-sea-salt-scented candle, a blue, berry-flavored jelly, and a three-minute audio track titled “Vivid Nostalgia.”