It has been reported that the government’s ‘Get ready for Brexit’ advertising campaign ahead of the UK’s expected departure from the EU on 31st October will cost £100m.

It has been reported that the government’s ‘Get ready for Brexit’ advertising campaign ahead of the UK’s expected departure from the EU on 31st October will cost £100m.

The campaign aims to prepare the public and business owners for whatever agreement is, or isn’t, made between the British Government and European leaders.

The cost of the campaign, developed by Engine Group which was appointed last month following Boris Johnson’s victory in the Conservative leadership vote to become the Prime Minister, is approximately double the amount the National Lottery spends on advertising each year.

Benedict Pringle, author of the politicaladvertising.co.uk blog, said “If you think about how often you see a lottery advert and double it, that’s how much we could be seeing the campaign over the next two months”.