PANTONE 16-1546 Living Coral
Colour of the year 2019
2019 marks a vibrancy for Pantone that was missing from the more recent muted shades of Ultra Violet, Greenery and Rose Quartz.
A natural and energizing choice
Pantone has described the colour as “An animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge”.
The colour is one which reflects nature and natural textures, which they feel contradict the digital world we are living in in 2019.
Vibrant, yet mellow PANTONE 16-1546 Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, PANTONE Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
PANTONE 16-1546 Living Coral emits the desired, familiar and energising aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent colour mesmerises the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, PANTONE Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.