Lab - Mostly unscientific research and opinions

  • Zoe Rees November 8, 2022

    Buddy the Elf wins Christmas for Asda

    Buddy the Elf wins Christmas for Asda

    Read more
  • Zoe Rees October 18, 2022

    Copywriting: The Power of Words in Marketing Your Business

    Brands help tackle the Cost of Living Crisis

    Read more
  • Zoe Rees September 29, 2022

    Brands tackle Cost of Living Crisis

    Brands help tackle the Cost of Living Crisis

    Read more
  • Zoe Rees July 7, 2021

    ‘Healthy’ Hard Seltzer Claims backfire at BrewDog

    Ads for Hard Seltzer have come under fire from the ASA for making ‘misleading’ health claims.

    Read more
  • Zoe Rees March 24, 2020

    Life after lockdown?

    Can the UK take solice from the lifted restrictions in China?

    Read more
  • KFC Brand Image
    Zoe Rees March 12, 2020

    …but the timing’s all wrong.

    Clever new KFC campaign gets paused in light of COVID-19.

    Read more
  • Zoe Rees January 8, 2020

    Classic Blue: Pantone® Colour of the Year 2020

    Pantone® announces Classic Blue as the Colour of the Year 2020

    Read more
  • Zoe Rees November 13, 2019

    Christmas is coming…

    And with that begins a host of Christmas adverts.

    Read more
  • Zoe Rees September 5, 2019

    Getting ready for Brexit is a costly affair

    UK’s expected departure from the EU on 31st October will cost £100m.

    Read more
  • Zoe Rees June 5, 2019

    Love Island offers a ‘smorgasboard’ of brands

    Twelve bronzed men and women, scantily clad in a villa, with shouts of ‘I’ve got a text’ being heard between 9 and 10pm.

    Read more
  • Zoe Rees May 8, 2019

    Victoria and Albert Museum announces ‘Innovate’ Schools programme

    This month, the V&A have introduced an exciting new programme available to every school in England.

    Read more
  • Zoe Rees February 8, 2019

    Living Coral: Pantone® Colour of the Year 2019

    Pantone® announces Living Coral as the Colour of the Year 2019

    Read more
  • choosing-colour-for-your-brand
    Richard Rees October 29, 2018

    Choosing colour for your brand

    Blue may be the most popular colour on the web, but is it right for your brand?

    Read more
  • Claire Griffiths February 1, 2018

    F1’s rebrand, designed by Wieden + Kennedy

    Formula One logo faces a design backlash and legal battle

    Read more
  • Tim Webley November 29, 2017

    A Good Design Brief

    Talk more, pay less!

    Read more

Get in touch…

Interested? Let us help you outshine your competition - get in touch today

Telford, Shropshire

Our studio in the heart of the Midlands, Telford, is handily located just off J4 of the M54

01952 288 297

Winchester, Hampshire

Our Southern Studio is situated close to the beautiful city of Winchester, Hampshire, just off the A31

01420 563 130

  • So, a bit about you…

  • Now, tick what you’d like to discuss (as many as you like!)
  • Finally, anything else to help us (the more info the better):
  • Captcha