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Lab - Mostly unscientific research and opinions
Zoe Rees November 8, 2022Buddy the Elf wins Christmas for Asda
Buddy the Elf wins Christmas for Asda
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Zoe Rees October 18, 2022Copywriting: The Power of Words in Marketing Your Business
Brands help tackle the Cost of Living Crisis
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Zoe Rees September 29, 2022Brands tackle Cost of Living Crisis
Brands help tackle the Cost of Living Crisis
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Zoe Rees July 7, 2021‘Healthy’ Hard Seltzer Claims backfire at BrewDog
Ads for Hard Seltzer have come under fire from the ASA for making ‘misleading’ health claims.
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Zoe Rees March 24, 2020Life after lockdown?
Can the UK take solice from the lifted restrictions in China?
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Zoe Rees March 12, 2020…but the timing’s all wrong.
Clever new KFC campaign gets paused in light of COVID-19.
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Zoe Rees January 8, 2020Classic Blue: Pantone® Colour of the Year 2020
Pantone® announces Classic Blue as the Colour of the Year 2020
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Zoe Rees November 13, 2019Christmas is coming…
And with that begins a host of Christmas adverts.
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Zoe Rees September 5, 2019Getting ready for Brexit is a costly affair
UK’s expected departure from the EU on 31st October will cost £100m.
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Zoe Rees June 5, 2019Love Island offers a ‘smorgasboard’ of brands
Twelve bronzed men and women, scantily clad in a villa, with shouts of ‘I’ve got a text’ being heard between 9 and 10pm.
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Zoe Rees May 8, 2019Victoria and Albert Museum announces ‘Innovate’ Schools programme
This month, the V&A have introduced an exciting new programme available to every school in England.
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Zoe Rees February 8, 2019Living Coral: Pantone® Colour of the Year 2019
Pantone® announces Living Coral as the Colour of the Year 2019
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Richard Rees October 29, 2018Choosing colour for your brand
Blue may be the most popular colour on the web, but is it right for your brand?
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Claire Griffiths February 1, 2018F1’s rebrand, designed by Wieden + Kennedy
Formula One logo faces a design backlash and legal battle
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