Mostly unscientific research and opinions

  • Zoe Rees September 24, 2020

    It’s time to talk about Christmas.

    Should brands create different styles of festive advertising this year?

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  • Zoe Rees March 24, 2020

    Life after lockdown?

    Can the UK take solice from the lifted restrictions in China?

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  • KFC Brand Image
    Zoe Rees March 12, 2020

    …but the timing’s all wrong.

    Clever new KFC campaign gets paused in light of COVID-19.

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  • Zoe Rees January 8, 2020

    Classic Blue: Pantone® Colour of the Year 2020

    Pantone® announces Classic Blue as the Colour of the Year 2020

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  • Zoe Rees November 13, 2019

    Christmas is coming…

    And with that begins a host of Christmas adverts.

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  • Zoe Rees September 5, 2019

    Getting ready for Brexit is a costly affair

    UK’s expected departure from the EU on 31st October will cost £100m.

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  • Zoe Rees June 5, 2019

    Love Island offers a ‘smorgasboard’ of brands

    Twelve bronzed men and women, scantily clad in a villa, with shouts of ‘I’ve got a text’ being heard between 9 and 10pm.

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  • Zoe Rees May 8, 2019

    Victoria and Albert Museum announces ‘Innovate’ Schools programme

    This month, the V&A have introduced an exciting new programme available to every school in England.

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  • Zoe Rees February 8, 2019

    Living Coral: Pantone® Colour of the Year 2019

    Pantone® announces Living Coral as the Colour of the Year 2019

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  • choosing-colour-for-your-brand
    Richard Rees October 29, 2018

    Choosing colour for your brand

    Blue may be the most popular colour on the web, but is it right for your brand?

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  • Claire Griffiths February 1, 2018

    F1’s rebrand, designed by Wieden + Kennedy

    Formula One logo faces a design backlash and legal battle

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