Albion England

Branding, logo modernisation, packaging, textile design

Branding, logo modernisation, packaging, textile design

Branding, logo development
packaging & textile design

A phased re-design of an established (but dated) corporate logo, with a thorough refresh of the brand identity to align better with its market-leading products.

Albion Saddlemakers are based in Central England, selling to a global market.

The Design Frontier have worked closely with Albion England to modernise and develop their brand across a wide range of marketing and product applications.

The Brief

To develop a new, modern brand guideline based on elements of the original, classic Albion branding. This includes a clean, high end logo, packaging, metal hardware for handbags and even textile design.

The Background

For over 30 years Albion Saddlemakers have been revered for their world class, handmade saddles and equestrian accessories. Their infamous ‘Revelation’ Saddles and ‘Original KB Pressure Bridle’ are synonymous with champions and riders at the peak of their sport.

Albion have earned their status as a designer brand and are now taking their experience from the paddocks, fields and Olympic Arenas to the high street.

Albion needed a boutique brand that aligned with a new design aware generation.

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Font Usage

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

Positive and Reverse Usage

Careful consideration needs to be given to the scale and position of a brand when applied to products made from different materials and which perform different tasks. The simplicity of the Albion logo and Script ‘A’ pin has enabled it to be reproduced across a wide range of materials including;

+ Ink on paper

+ Dye-sublimation on fabric and plastics

+ Foil Blocking

+ Debossing in paper and leather

+ Laser etching

+ Rubber

+ Embroidery

+ Profile cut acrylic

+ Nickel and acrylic badges

+ Metal extrusion

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design

LOGO EVOLUTION 1985 - 2018

Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design
Branding, logo modernisation, packaging, textile design